Blog Planning Questions


THE WHY
- Why should we blog?
- Why are we writing a blog?
- How do we know it makes sense to blog, as individuals and/or as a NGO?

THE WHAT
- Before you begin a blog how do you plan to sustain your work on the blog?
- How do we ensure that the content on our blog is interesting?
- If you are blogging under the name of your organisation how do determine what is appropriate and how things should be put across?

THE WHO
- Who's it for? Who are we aiming to reach / to engage.
- What are we wanting them to think about? And what do we want them to think about us?
- What about the 'voice' of the blog? How do we know whose-what voice to use as we blög, on our blog or other blogs?

THE HOW
- Do we need great writers who have a passion for blogging?
- What kind of skills, such as self-editing, are the key skills needed for any blogger.
- Which blog software would you recommend? (find a site that compares them)
- What about confidentiality? How do we develop and enforce clear boundaries about what can and cannot be shared to avoid violating trust of the groups and individuals you support.

THE WHEN
- If we have a blog, how do we know how often to update it?
- When should we write one - every week / month / quarter?
- Do people expect a (e.g.) monthly one, that way you can publicise it in e-bulletins/newsletters and you can say "come back on the first day of the month to read our new blog" - or is it more of an occasional thing i.e. when we have something to say.